Centeral India's Decor

The Parag showroom is set to take your trust and reverence to all new heights, standing as a 15,600 SQ. FT. – 5 floors building unit on Racecourse Road: the very heart of Indore city, it is undoubtedly a one stop solution for all commercial and residential hardware & light essentials!

Since 1985

100% Trusted

5 Floor Showroom

Around the world in 5 Floors

Thinking of renovating or constructing a house? Parag Traders is a one-stop destination for you. With in-house expertise and a wide experience of the industry, Parag Traders eradicates the confusion & offers the best advice, concept and products. Our product range covers tiles, mosaics, chandelier, sanitary ware, designer and handmade tile, light fittings and fixtures, outdoor lighting , wooden flooring, steam fitting and fixtures and much more!

World's Best Under One Roof

Are you renovating or constructing a house?

The showroom of Parag is based on the ‘see, touch and feel’ principle allowing the customer to interact with every product on display. The showroom is approximately 15,600 sq.ft. in area and is spread across 5 levels. In the showroom, one can browse around a live, demonstration unit of sanitaryware and an array of displays of tiles, flooring, taps, washbasins, and various kitchen and bathroom accessories.



Our Vision is to satisfy our customers with a generous variety of creme as well as economical products of global reach, satisfying the needs of homeowners and commercial organizations.


We have a long history of translating our core values into action, ensuring consistency throughout the organization in everything we do. Customer Satisfaction is the ultimate mission by providing a wide array of products.


From 156 Sq.Ft to 15600 Sq.ft

Journey of Parag

Desai family has been into business with Mr. Hukumchand Desai moving to Indore from Gujarat in 1935. This is the 3rd generation into business. Desai Traders started in 1985 with the ceramic tiles & sanitary ware wholesale trading. In 1999 Parag Traders was established at 56 Shastri Market with a small time retail setup, which was taken to full-fledged retail business in 2003 at Race Course Road.


In 1999, Shastri Market became the first witness to the legacy of Parag Traders.

The shop was just 156Sq.ft in area, yet catered to the vast clientele with an array of brands.


Mr. Vikram Desai awarded with LIFE TIME ACHIEVEMENT AWARD for his role in changing the face of sanitary ware industry.


12/4, Race Course Road, 2015. The journey that started with 156 sq.ft. took new dimensions in 15600 sq.ft. World Renowned brands now on display. Also added light fittings and accessories to product range.


Our Brands